The brand is focusing on bringing distinctive designs and a global outlook to each product range by blending influences of sport, lifestyle and fashion. In order to achieve these goals, our brand template emphasises PUMAís distinctiveness, individualism, spontaneity, internationalism and sporting heritage. An important part of our brand strategy is maintaining vigilant watch over our distribution channels, ensuring that we maintain the high level of desirability necessary for sustainable growth. Concurrently, in areas where licensee growth is desired, we will provide solid guidance and strict alertness to make certain that the brandís objectives and direction are maintained.
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