DC Shoes is an American based footwear company who specialize in producing shoes for skateboarding as well as snowboarding boots and outerwear. Founded in 1993, DC Shoes has become one of the most credible companies in the history of skateboarding. DC Shoes manufactures footwear for all types of extreme sports, including skateboarding, snowboarding, BMX, motocross, and surfing. When winter fun sports such as snowboarding was still an unpopular, misunderstood sport, and skateboarding was thought of as declining and had negative or lack of mainstream media coverage, DC Shoes wasn’t concerned with the skateboarding industry’s downward spiral. DC Shoes’ Co-Owners Ken Block and Damon Way scored the skateboarding endorsement of skateboarding prodigy and younger brother of Damon, Danny Way in 1991 and has since been one of the top skateboarding companies in the United States.
DC Shoes was among the first to capitalize on the skateboard, snowboard, and adventure sports. DC Shoes started out selling shoes, then branched out to clothing, which now makes up 25 percent of its sales. In 2003, sales reached $100 million. DC Shoes is a privately held company that has remained independent throughout the years. Today, DC Shoes employ more than 150 people and distribute in 52 countries. DC shoes is estimated to have more than $250 million in retail sales yearly. Recently, DC Shoes has decided to increase their line of products and has been sold to Quicksilver. This has given DC shoes an opportunity to expand its line of shoes, and DC can use Quicksilver to expand its lines of clothes.